04. Make sure your design is relevant
Make your design pertinent to the industry you are focusing on. Do a basic study of the symbols, colors and icons that are popular in the sector. While your logo need not be an exact representation of your brand’s goods and services, it should apply to your company in some way. If people are not able to find any connection between the company and its logo, your branding efforts will go in vain. For example, mcdonald uses the golden arches, which relates to its name. Burger king has their most popular product incorporated in their logo, making it relevant and memorable. Analysing your competitors' logos and industry trends is an important step in the logo design process. Explore the logos of your competitors and identify common elements, styles, or themes. This research will help you differentiate your logo design and ensure that it stands out in the market. Additionally, keeping up with industry trends will allow you to incorporate relevant elements while still maintaining a unique and timeless design. By thoroughly understanding the purpose, target audience, and competitive landscape, you lay a strong foundation for creating an impactful logo. In the next section, we will delve into the dos
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How much does a corporate video cost?
How much does it cost to make a video? this question is the most popular amongst potential clients. While there’s no one size fits all answer, openlight films video production budgets typically start at $7k+ for corporate tier videos and $20k+ for commercial tier videos. We’ve developed a system to help our clients obtain the most value for their production budgets. First, we’ll establish the kind of video you need, whether that’s a commercial, launch film, explainer video, or brand film. Then we’ll determine which price tier range you fall in, and lastly, the most amount of value we can offer you within that range. The cost of corporate video production can vary greatly, depending on factors such as the length and complexity of the video, whether you hire a professional company or freelancer, and the equipment and locations required. Types of Corporate Videos The main difference between the two is that commercial videos are usually direct marketing videos, aimed at potential customers. Corporate videos can serve a lot of different purposes, for example, they can involve training and getting messages out regarding your business. Both can serve a purpose, but they vary slightly in the goal and
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5. Speed Up Your Site
Images are more engaging than text but they also take more time to load. If you are not careful with image sizes and quality, then they can slow down your website. You need to make sure that you use images that are optimized to load faster. See our guide on how to speed up wordpress by optimizing images for the web. Another trick you can use to optimize your images for search engines is to use a descriptive title and alt tags. These tags help search engines understand what your image is about. They also help users with visual impairment as their screen readers can read the alt text to them. Google rewards websites that improve user’s experiences on the web. Slow-loading websites lead to frustration, but if you site is faster than your competitors it makes for a better experience, and therefore better rank. Google even officially announced that as of 2021 page experience is going to be a ranking factor. However, you might be wondering how can i tell the speed of my website? google has a free tool pagespeed insights that allows you to enter any url from your site to see how well it loads
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How Does Your Responsive Site Actually Look ? Check Out This Cool Tool
Weebly does most of the hard work for mobile seo. All themes are automatically responsive and load quickly. You will see the "mobile friendly" tag next to your website automatically. As more traffic moves to mobile it is important to think about how your content looks on mobile. Weebly themes automatically stake and shape your elements so they work, but it is up to you to make sure that the content that is displayed makes sense for a mobile visitor. when you're working on content in the editor be sure to check the mobile display option (at top of the bar next to settings) to get a preview of how your page looks in mobile. Use The Mobile Version of “Fetch as Google” Mobile-first indexing means google predominantly uses the mobile version of a page’s content for indexing and ranking, whereas previously, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. In other words, when it comes to performing well in the serps, it’s the mobile version of your site google’s looking at. Mobile seo provides search engine optimization of websites with
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1. Great branding shows customers what makes you, you —
What makes the world’s most recognizable products so compelling? the product itself has to be something of quality, of course. But quality alone doesn’t guarantee success. The world’s best products have something else on their side: world-class product branding. Product branding is an essential element to consider as part of a broader branding strategy because it gives your products a life and personality all their own. Great product branding draws in customers and keeps them coming back. Poor product branding, on the other hand, is confusing at best and can even be off-putting, actively hurting sales and recognition. Let’s look together at product branding: what it is, and how it can benefit your business. Your customers know who you are now — great! the next question is: do they trust you? if you’re constantly changing your messaging, colors, fonts or imagery, the answer is probably no. Would you want to work with a company that can’t make up its mind about its primary color? if you can’t decide that, how can they trust that you’re not constantly changing your products, too? customers want to buy from someone they can rely on. By staying consistent with your branding, you are proving
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Design Thinking and Theory
Marketing specialists collect and analyze data on target customers, initiate marketing campaigns, measure effectiveness of marketing attempts and create strategies to promote their company and its goods or services. As you've probably noticed, many of these graphic design careers fall under the larger umbrella of marketing. Cunningham says graphic designers should consider more job titles in the marketing category with their expertise. Your knowledge of color theory, visual elements, consumer behavior and creative thinking can be a huge asset in campaigns. “a marketing career allows designers to apply their skills to a huge assortment of tasks like digital and print graphics, branding and social media. Make bold graphics that work anywhere. Lucille tenazas is a filipino-american graphic designer known for her contributions to the field of graphic design education. She was the chair of the graphic design program at california college of the arts and her work for her studio tenazas design includes branding, editorial and environmental design. She had designed for many cultural sites in her old hometown, san francisco. Tenazas’s work includes the previous design of the visual identity for the san francisco museum of modern art from the 1990s, which featured a bold and colourful
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Summary: Mobile Website Design in 2023
You might have the world’s best marketing strategy, the most impressive website design, and a strong community that surrounds your brand, but you still might be not making the sales that you would expect if you don’t have a mobile-friendly website. Making sure that your website is mobile-friendly is something that a lot of people actually forget about, focusing on making sure other aspects of their business are perfect. However, having a mobile-friendly website is absolutely vital because mobile internet usage is only increasing! since 2011, mobile internet usages has grown by 504%, and in 2019, 80% of internet users use their mobile devices to search online. Cyberoptik, a chicago web design firm, makes it easy for your business to get a fully mobile-friendly website online. We’re here to help discuss your project, map out a gameplan, and make it happen. Get in touch today for a free consult. On april 21, 2015, google launched the “ mobile-friendly update ,” which is designed to boost the ranking of mobile-friendly pages on mobile search results. A year later, in 2016, continuing to make the web more mobile-friendly, google announced it would be strengthening the mobile-friendly ranking signal.
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The psychology of green
Firstly, we should note that using colour psychology for web design involves considering the colour's vibrancy, that is how dark or light it is. The tricky part about vibrancy is that, just like each broad colour has its own properties and connotations, so does each shade. Light green and dark green, for example, can have different effects on the user. Below, we'll mention noteworthy differences between a colour's shades and consider their impact on web design. As a general rule, though, brighter shades tend to feel more energetic, while more muted shades feel more relaxing. As a result, brighter shades are often used for calls to action to attract the eye, while more muted shades in backgrounds can help create an immersive effect. Colors have great significance in a cultural sense. For instance, red denotes importance, abruptness, fire, passion, and urgency in our culture. Red demands our attention, and so our eye goes there first before it acknowledges other colors. In indian culture, red symbolizes wealth, power, love, and beauty. In chinese culture, red denotes prosperity and longevity. These are all similar concepts, but not all colors share this inherent connection. In our society of color psychology, blue represents
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6: Use your keyword in the headings
Seo writing goes far beyond keywords in meta tags and headings. For our content to rank high in google, we need to consider many factors and focus on its overall quality. Here goes your checklist for writing and organizing content assets for better seo results in 2023: your content matches a user's search intent. It contains different keyword types, including niche and user-generated ones. You've formatted it with content usability in mind: it follows the rules of web writing, is split into segments, has an engaging introduction and call to action, includes visual elements, is organized for mobile and voice search, etc. Write headlines that are clear, interesting and make use of rich keywords. Headings (headlines) are the titles at the beginning of pages, sections, and paragraphs. They vary in size depending on the importance and location of the heading. Headlines matter for seo content because it’s what google (and readers) see right away when scanning your site. Headings give googlers context and help them skim webpages. Here are some heading best practices: keywords and related words are found in the page’s main headings and titles (h1, h2) the page’s sub-headings reflect the main headings (h2, h3, h4) the page’s content reflects
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Evergreen Content: What It Is, Why You Need It, & How to Create It
To effectively join seo and social media strategies, marketing teams can use these seven tips. Align keyword research with posting topics. Keyword research can help marketing teams think of content to share on social media channels. Teams should create content around keywords that rank well and update older content that needs improved rankings. Create quality content to share on social media. Marketers should focus on quality over quantity. They can write about and share topics relevant to the target audience, as well as what can engage them the most on different channels. Revisit high ranking evergreen content with social promotion. How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework) Whether it's because web content is outdated or no longer relevant, deleting content can be a sensitive process that requires careful planning to avoid harming your seo ranking. If done incorrectly, it can lead to a drop in organic traffic and negatively affect your website's visibility on search engines. Therefore, it's important to follow some best seo practices when deleting content. Apply the following content deletion strategy: create a spreadsheet of the pages you're considering deleting. Use google analytics, semrush or ahrefs to measure the traffic to each
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